- The number one selling name ins RTR
- Innovative designa and engineering
- Made using only the highest quality components
Traxxas was started in 1986 with an idea for what was at that time an entirely
new concept for a fully assembled, hobby-class R/C car. This new car would
have all the same benefits of a hobby-class kit such as replaceable parts,
hop-ups, and a high-quality component radio system, however it would be fully
assembled with a colorful body, right out of the box. Traxxas coined the term
"Ready-To-Run" (RTR) to describe this new class. Since a fully assembled,
ready-to-run car would appeal to the entry-level beginner, a toll-free
customer support line was set up from day one to service an entirely new
category of hobby consumer. At first, acceptance of the RTR concept was slow
because traditional R/C kits had always been unassembled. Once people realized
that a Traxxas RTR had the same performance and quality as the traditional R/C
kits, only that they didn't have to build it, the ready-to-run car was a
runaway hit! A kit version would still be offered for those who still wanted
to have the building experience.